In early 2009, 1% for the Planet realized that in order for them to build consumer awareness and touch business leaders in new realms, they would need to create a parallel 1% model to complement and build their business network. This new business model would incorporate Media Partners, such as us, Telluride Blues & Brews, to commit at least 1% of their advertising to sharing 1% for the Planet with their audiences.
As a 1% Media Partner, we hope you'll help us build the 1% movement together. For more information and to learn how your business community can take part please visit onepercerntfortheplanet.org.
Here is a beautiful short film about 1% for the Planet presented by friends Felt Soul Media.